Senior Account Executive
Milwaukee, WI
Full Time
Account Management
Experienced
Senior Account Executive
Trefoil Group
Milwaukee, WI
NOTE: This list of duties is not meant to be all-inclusive, as employees should expect to receive additional projects and responsibilities as needed from management. This document describes typical duties and responsibilities and is not intended to limit management from assigning other work as needed or desired.
QUALIFICATIONS AND REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodation.
Trefoil Group
Milwaukee, WI
JOB SUMMARY:
The Senior Account Executive is responsible for supporting and leading the successful launch and management of integrated marketing programs of various types and complexity for clients. Must be able to effectively manage client programs, write first-draft plans, create content, manage budgets and hold day-to-day client interactions.. Work is generally independent and collaborative in nature. A moderate degree of business acumen with strong customer service, relationship, and communication skills is required.
OVERVIEW OF DUTIES AND RESPONSIBILITIES:
The Senior Account Executive is responsible for supporting and leading the successful launch and management of integrated marketing programs of various types and complexity for clients. Must be able to effectively manage client programs, write first-draft plans, create content, manage budgets and hold day-to-day client interactions.. Work is generally independent and collaborative in nature. A moderate degree of business acumen with strong customer service, relationship, and communication skills is required.
OVERVIEW OF DUTIES AND RESPONSIBILITIES:
- Execute multi-channel marketing programs designed to build client reputation and drive company growth.
- Act as a primary contact person for assigned clients. Build and maintain strong working relationships with clients, team members, and project stakeholders. Interface effectively and comfortably with senior-level client contacts.
- Proactively drive programs forward across multiple accounts through leadership and with integrity to meet client objectives and agency revenue goals.
- Provide client service support - attend meetings and draft recaps, troubleshoot problems and manage account/project plans.
- Write compelling and effective content that may include social media posts, press releases, pitches, features articles, blogs, thought leadership pieces, videos, client reports and presentations.
- Work with the Account Managers and VP of Client Services to coordinate trade show events, including booth logistics, contest planning and digital and social media programs that drive booth traffic.
- Manage and execute social media campaigns for clients across a variety of social media channels.
- Execute and manage media relations programs, securing targeted media placements and delivering consistent client results.
- Write, edit and proof materials ensuring quality and consistency with appropriate writing styles.
- Utilize project management tools and agency processes to deliver high quality, error-free work on-time and on-budget.
- Support client budget management and billing, proactively keeping internal stakeholders and clients informed to ensure alignment and transparency.
- Build an understanding of the clients’ businesses and industries. Stay on top of issues and trend fostering the ability to proactively provide ideas and thinking that drives value.
- Research client competitors and provide analysis of standings within the industry and business goals.
- Act as a liaison between the Client Services, Creative and Digital Teams to ensure on-time delivery and attention to detail on all client marketing programs.
- Respond to changing demands and deadlines of accounts’ needs by providing appropriate solutions.
- Support agency growth through participation in new business initiatives for both current and prospective clients including writing, research and presentation development.
- Effectively support senior and executive agency leadership to proactively drive measurable results.
- Proactively inform executive leadership any issues or delays to assigned projects or clients.
NOTE: This list of duties is not meant to be all-inclusive, as employees should expect to receive additional projects and responsibilities as needed from management. This document describes typical duties and responsibilities and is not intended to limit management from assigning other work as needed or desired.
QUALIFICATIONS AND REQUIREMENTS:
- Bachelor’s degree in Marketing or related field or equivalent experience.
- Minimum of 3+ years’ experience in marketing.
- Previous experience supporting marketing efforts of B2B manufacturing companies preferred.
- Passion for making your clients and team successful.
- Possess a positive, team-player, “Whatever It Takes” attitude and enthusiasm for driving results.
- Experience creating marketing strategies and best practices.
- Demonstrate the ability to proactively drive projects, campaigns and accounts forward.
- Ability to work cross-functionally and with a wide range of employees with different skill sets.
- Organized; with the ability to prioritize multiple projects and meet deadlines
- Possess a strong attention to detail ensuring quality standards are achieved.
- Must have excellent verbal and written communication skills as well as presentation skills.
- Ability to engage in proactive and regular communication with executives and team leaders at all levels.
- Good active listening skills required.
- Assertive and confident to ask questions to gain additional clarity and understanding.
- Ability to juggle multiple tasks simultaneously and handle stressful situations in a professional manner.
- Effectively engages in billing and financial reporting.
- Understanding and proficiency in project management software tools for use in internal and client-facing schedules and overall project communication.
- Intermediate to advanced level proficiency with MS Office Suite of applications.
- Capable of effectively supervising junior team members on account tasks.
- Propensity for relationship building.
- A track record of performance meeting targets and objectives.
- Self-directed, goal-oriented and flexible, enjoys working in a fast-paced and at times challenging environment.
- Demonstrated ability to effectively leverage AI to drive accuracy, efficiency and performance across tasks and deliverables.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodation.
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times.
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