Marketing Director

Job Title: Marketing Director  

Reports To: CEO

• Strategic Planning: Develop and execute a comprehensive marketing strategy aligned with the company’s business goals, ensuring innovative and effective marketing campaigns.
• New Restaurant Opening: Work with the Operations team to develop new restaurant opening strategies to build brand awareness and drive opening initiatives
• Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Market Analysis: Conduct market research and analysis to identify trends, customer preferences, and competitive landscape, using insights to inform marketing strategies.
• Brand Management: Oversee brand positioning and messaging to ensure consistency across all channels and enhance brand equity.
• Digital Marketing: Drive digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing, to expand online presence and engagement.
• Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI on marketing efforts.
• Performance Measurement: Establish KPIs and monitor marketing performance, corporate revenue performance, and adjust strategies based on data-driven insights and analysis.
• Collaboration: Work closely with other departments such as sales, product development, and customer service to align marketing efforts with overall business objectives.
• Stakeholder Engagement: Serve as the primary point of contact for marketing communications with stakeholders, partners, and external agencies.

• Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Communication: Ability to communicate with customers, employees, management, and vendors.  Conveys expectations to and provides concise and timely reporting.
• Time Management: Uses his/her time effectively and efficiently.  Values time.  Concentrates his/her efforts on the more important priorities.
• Work Quality: Directly responsible for quality control.  Consistently achieves desired outcomes with a minimum of avoidable errors and problems.
• Safety: Organizes and trains others in proper safety standards. Ensures practices are followed daily.
• Teamwork: Promotes cooperation and commitment within a team to achieve goals.
• Customer Service: The ability to satisfy the expectations and requirements of customers. Displays courtesy and sensitivity and responds promptly to service requests. Identifies customer needs and explains services clearly. Handles difficult situations.
• Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job.

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 7+ years of experience in marketing, with a proven track record in a leadership role.
• Strong understanding of various marketing channels, including digital, social media, content, and traditional marketing.
• Exceptional analytical skills and experience in data-driven decision-making.
• Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Proficiency in marketing automation tools, CRM software, and analytics platforms.

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Founded in 1901, MRA is a nonprofit employer association that serves more than 4,000 employers, covering more than one million employees.

As one of the largest employer associations in the nation, MRA helps its member organizations thrive by offering the most comprehensive assortment of HR services, information, education, and resources to help build successful workplaces and a powerful workforce.

We partner with these companies working directly with their HR department and leadership to hire their talent. We are a direct line to the company, not an agency recruiter.