Brand Marketing Manager

West Allis, WI
Full Time
Marketing
Experienced
Brand Marketing Manager
National Business Furniture (NBF)
West Allis, WI

At National Business Furniture (NBF), we believe in the power that inspiring spaces can have to help people achieve big things. We have worked with hundreds of thousands of businesses across the country—from startups to Fortune 500 companies—to equip their workspaces with beautiful, comfortable, and functional furniture for nearly 50 years. Named one of the 2023 Top Places to Work in Southeast WI by Top Workplaces and the Journal Sentinel.
We’re presenting an exciting opportunity for a Brand Marketing Manager to join our growing Commercial Strategy team! We’re looking for a strategic, creative, and highly collaborative marketing leader who can build awareness, strengthen our brand, and equip our sales team with the tools they need. This role blends integrated brand marketing with sales enablement—meaning you’ll drive how the world sees NBF while directly influencing lead generation and conversion in partnership with our sales team.
This role is based in Milwaukee, WI, with an in-office schedule of Tuesday through Thursday and remote flexibility on Monday and Friday. 

What Makes This a Great Opportunity?
This is a unique opportunity to own and execute marketing strategies that both build brand equity and deliver measurable business results. You’ll be the go-to brand champion—driving messaging, ensuring consistency, and seizing opportunities to connect NBF with new audiences through PR, partnerships, and social media. At the same time, you’ll work hand-in-hand with sales leaders to create compelling content, targeted campaigns, and strategic playbooks that help generate and convert leads. 

Here’s a General Overview of What You’ll Be Doing:
  • Develop and execute integrated brand marketing strategies across digital, social, print, influencer, and PR channels.
  • Manage NBF’s social media presence (Facebook, Instagram, LinkedIn) to grow engagement and build community.
  • Lead opportunistic brand-building efforts, including public relations and strategic partnerships, to reach new audiences.
  • Ensure brand consistency across all customer touchpoints, from campaigns to sales presentations.
  • Partner with the Business Development team to create targeted email cadences, messaging playbooks, and sales enablement materials (pitch decks, product sheets, case studies).
  • Provide the sales team with timely, impactful content that helps convert leads into opportunities.
  • Track, analyze, and report on brand and sales enablement KPIs—including impressions, brand awareness, return on ad spend, leads generated, and conversion rates—and use insights to refine strategies.
  • Act as a trusted strategic partner to internal teams, influencing decisions and shaping marketing campaigns with a business-first mindset.
 What We’re Looking For:
  • 5–7 years of experience in brand marketing, including experience working with a sales team (B2B experience preferred).
  • Proven ability to serve as a respected strategic partner and trusted collaborator.
  • Strong relationship-building skills and the confidence to influence and push back when necessary.
  • Excellent storytelling skills with the ability to translate complex ideas into clear, compelling content.
  • Creative thinker who can balance big-picture strategy with hands-on execution.
  • Ability to speak fluently to business audiences and articulate marketing’s impact on company goals.
  • Proficiency with Microsoft Office tools.
 It Would Also Be Nice to Have:
  • Experience partnering closely with sales teams to support lead generation and conversion.
  • Demonstrated success leading marketing initiatives that delivered measurable business value.
  • Experience identifying and managing relationships with potential strategic partners. 
  • Comfort working with brand and campaign performance metrics.
 
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. 
If you need any assistance seeking a job opportunity at National Business Furniture or if you need reasonable accommodation with the application process, please call (800) 558-1010 or contact us at [email protected].
 

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We partner with these companies working directly with their HR department and leadership to hire their talent. We are a direct line to the company, not an agency recruiter.

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