Sales Manager
Fort Atkinson, WI
Full Time
Experienced
Sales Manager
Company Overview
ETI is a vertically integrated electronics manufacturing company specializing in:
Position Summary
The Sales Manager will lead ETI’s regional sales strategy, with a focus on expanding client relationships, identifying new business opportunities, and driving revenue growth in Fort Atkinson and surrounding markets. This role requires a strategic thinker with strong technical expertise in electronics manufacturing and contract assembly, along with the ability to manage and develop a high-performing sales team while navigating competitive markets.
Key Responsibilities
Qualifications
Key Competencies
Benefits
Electronic Technologies International
Fort Atkinson, WisconsinETI is a vertically integrated electronics manufacturing company specializing in:
- PCB assembly
- Wire and cable harnesses
- Industrial box builds
- UL-certified control panels
The Sales Manager will lead ETI’s regional sales strategy, with a focus on expanding client relationships, identifying new business opportunities, and driving revenue growth in Fort Atkinson and surrounding markets. This role requires a strategic thinker with strong technical expertise in electronics manufacturing and contract assembly, along with the ability to manage and develop a high-performing sales team while navigating competitive markets.
- Develop and execute sales strategies to achieve revenue targets within local and regional electronics manufacturing markets.
- Identify, qualify, and pursue new business opportunities, including complex PCB assembly, wire harness, and industrial box-build projects.
- Manage and grow relationships with key accounts to ensure high customer satisfaction and repeat business.
- Collaborate closely with production and engineering teams to align sales proposals with ETI’s manufacturing capabilities, capacity, and timelines.
- Conduct market and competitor research (local and national) to refine pricing, service offerings, and value propositions.
- Prepare sales forecasts, performance metrics, and reports for executive leadership.
- Lead, mentor, and develop sales team members to achieve departmental and organizational objectives.
- Represent ETI at industry events, trade shows, and client meetings to promote brand awareness and build strategic partnerships.
- Manage and oversee the quoting process, ensuring accuracy, timeliness, and alignment with customer and company requirements.
- Bachelor’s degree in engineering, Business, Marketing, or a related field; advanced degree preferred.
- Minimum of 5 years’ experience in electronics manufacturing or industrial B2B sales, including contract assembly and PCB services.
- Proven track record of meeting or exceeding sales targets in a competitive manufacturing environment.
- Strong knowledge of electronics manufacturing processes, including PCB assembly, wire harnesses, and industrial box builds.
- Excellent communication, negotiation, and presentation skills.
- Demonstrated ability to analyze market trends, competitor strategies, and customer needs to support data-driven decision-making.
- Proficiency with CRM software and Microsoft Office Suite.
- Strategic thinking and strong market awareness, with the ability to respond to regional and national competitors such as APQ, Alwin Manufacturing, TG3 Electronics, and others.
- Leadership and team development capabilities that foster a collaborative, results-driven sales culture.
- Customer-focused mindset with strong problem-solving and consultative selling skills.
- Self-motivated, proactive, and adaptable in a fast-paced manufacturing environment.
- Competitive salary with performance-based incentives.
- Comprehensive health, dental, and retirement benefits.
- Opportunities for professional development and career advancement within a growing manufacturing organization.
- Supportive team culture with access to cutting-edge manufacturing technologies.
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