VP of Sales
Vandalia, OH
Full Time
Sales
Executive
Triad Technologies
Vandalia, OH
VP of Sales
JOB SUMMARY: The Vice President of Sales is responsible for leading and executing the company's sales strategy to drive revenue growth, market penetration, and sales team effectiveness. This role focuses on optimizing the sales process, pipeline management, sales velocity, and cross-selling efforts to exceed market growth benchmarks. The VP of Sales will develop and implement sales compensation plans, expansion strategies, and sales management techniques to enhance team performance and maximize customer engagement. This leader must be a strategic, results-driven executive with a proven ability to scale sales teams, drive revenue, and improve overall sales execution.
Key performance objectives in order of priority with projected time allocation are:
1. Revenue Growth: Develop and execute a sales strategy that consistently achieves revenue growth in excess of industry growth rates. Identify opportunities for cross selling and wallet share expansion within existing customer base and proactively seek business at new accounts. Optimize pricing, discount structures, and contract terms to maximize profitability.
2. Sales Process & Pipeline Management: Implement best-in-class sales processes, forecasting, and pipeline management techniques to improve predictability and efficiency of the sales team. Ensure a disciplined approach to opportunity qualification, deal execution, and account expansion. Leverage data and analytics to refine sales strategies and fill the sales funnel.
3. Sales Force Execution: Recruit, develop, and retain high-performing sales talent while fostering a results-driven culture. Implement coaching programs, performance reviews, and sales training to enhance team capabilities. Increase sales velocity through structured sales methodologies, territory management, and customer engagement strategies.
4. Market Presence & Account Penetration: Lead efforts to expand sales coverage, geographic presence, and strategic account penetration. Drive cross-selling and upselling initiatives to increase wallet share across existing customers. Collaborate with marketing and product management teams to refine go-to-market strategies and value propositions.
5. Compensation & Incentive Structure: Partner with Human Resources to design and implement sales compensation, commission, and incentive programs that drive increased sales opportunities and maximize sales representative performance. Align compensation structures with company revenue goals, cross-selling initiatives, and account penetration
Note: Twenty percent of time is reserved for ancillary responsibilities and activities unrelated to the performance objectives.
Qualifications
ESSENTIAL DUTIES AND RESPONSIBILITIES: The responsibilities listed are fundamental to the position and must be performed successfully to achieve the key performance objectives of the role. Other responsibilities may be assigned.
Interpersonal Responsibilities
1. Sales Leadership & Team Development – Inspire, mentor, and lead a high-performing sales organization, fostering a culture of accountability and excellence.
2. Customer & Account Relationship Management – Build strong relationships with key customers and strategic accounts to drive loyalty and long-term growth.
3. Executive-Level Collaboration – Partner with the executive team to align sales strategies with overall business objectives and company vision.
4. Cross-Functional Engagement – Work closely with marketing, product management, and operations teams to ensure alignment and support sales initiatives.
5. Conflict Resolution & Negotiation – Serve as a key negotiator for high-value deals, managing complex customer relationships and resolving issues effectively.
Operational Responsibilities
1. Sales Strategy Development & Execution – Define and implement sales strategies that drive growth, efficiency, and competitive advantage.
2. Pipeline & Forecasting Management – Develop accurate forecasting models and ensure disciplined pipeline management across sales teams.
3. Process Optimization & CRM Utilization – Implement and optimize sales processes, leveraging technology and CRM tools to improve visibility and efficiency.
4. Performance Metrics & Reporting – Establish and track key performance indicators (KPIs) to assess sales effectiveness and drive continuous improvement.
5. Market & Competitive Analysis – Monitor industry trends, competitor activities, and customer needs to refine sales strategies and maintain a competitive edge.
Organizational Responsibilities
1. Sales Force Expansion & Talent Acquisition – Lead recruitment and onboarding initiatives to scale the sales team and enter new markets.
2. Compensation & Incentive Planning – Design and implement commission structures and incentive programs that align with revenue goals.
3. Cross-Selling & Account Penetration – Develop and execute strategies to expand product adoption and increase wallet share within existing accounts.
4. Revenue Growth & Strategic Planning – Align sales efforts with company growth targets, ensuring sustainable revenue acceleration.
5. Continuous Improvement & Innovation – Foster a culture of learning and adaptation, driving innovation in sales methodologies and customer engagement strategies.
6. Board Reporting & Strategic Updates – Prepare and present key business insights, performance metrics, and strategic initiatives to the Board of Directors during quarterly meetings.
7. Executive-Level Communication – Provide data-driven recommendations, market trends, and business performance analyses to support board-level decision-making and align sales and product strategies with overall company goals.
Vandalia, OH
VP of Sales
JOB SUMMARY: The Vice President of Sales is responsible for leading and executing the company's sales strategy to drive revenue growth, market penetration, and sales team effectiveness. This role focuses on optimizing the sales process, pipeline management, sales velocity, and cross-selling efforts to exceed market growth benchmarks. The VP of Sales will develop and implement sales compensation plans, expansion strategies, and sales management techniques to enhance team performance and maximize customer engagement. This leader must be a strategic, results-driven executive with a proven ability to scale sales teams, drive revenue, and improve overall sales execution.
Key performance objectives in order of priority with projected time allocation are:
1. Revenue Growth: Develop and execute a sales strategy that consistently achieves revenue growth in excess of industry growth rates. Identify opportunities for cross selling and wallet share expansion within existing customer base and proactively seek business at new accounts. Optimize pricing, discount structures, and contract terms to maximize profitability.
2. Sales Process & Pipeline Management: Implement best-in-class sales processes, forecasting, and pipeline management techniques to improve predictability and efficiency of the sales team. Ensure a disciplined approach to opportunity qualification, deal execution, and account expansion. Leverage data and analytics to refine sales strategies and fill the sales funnel.
3. Sales Force Execution: Recruit, develop, and retain high-performing sales talent while fostering a results-driven culture. Implement coaching programs, performance reviews, and sales training to enhance team capabilities. Increase sales velocity through structured sales methodologies, territory management, and customer engagement strategies.
4. Market Presence & Account Penetration: Lead efforts to expand sales coverage, geographic presence, and strategic account penetration. Drive cross-selling and upselling initiatives to increase wallet share across existing customers. Collaborate with marketing and product management teams to refine go-to-market strategies and value propositions.
5. Compensation & Incentive Structure: Partner with Human Resources to design and implement sales compensation, commission, and incentive programs that drive increased sales opportunities and maximize sales representative performance. Align compensation structures with company revenue goals, cross-selling initiatives, and account penetration
Note: Twenty percent of time is reserved for ancillary responsibilities and activities unrelated to the performance objectives.
Qualifications
ESSENTIAL DUTIES AND RESPONSIBILITIES: The responsibilities listed are fundamental to the position and must be performed successfully to achieve the key performance objectives of the role. Other responsibilities may be assigned.
Interpersonal Responsibilities
1. Sales Leadership & Team Development – Inspire, mentor, and lead a high-performing sales organization, fostering a culture of accountability and excellence.
2. Customer & Account Relationship Management – Build strong relationships with key customers and strategic accounts to drive loyalty and long-term growth.
3. Executive-Level Collaboration – Partner with the executive team to align sales strategies with overall business objectives and company vision.
4. Cross-Functional Engagement – Work closely with marketing, product management, and operations teams to ensure alignment and support sales initiatives.
5. Conflict Resolution & Negotiation – Serve as a key negotiator for high-value deals, managing complex customer relationships and resolving issues effectively.
Operational Responsibilities
1. Sales Strategy Development & Execution – Define and implement sales strategies that drive growth, efficiency, and competitive advantage.
2. Pipeline & Forecasting Management – Develop accurate forecasting models and ensure disciplined pipeline management across sales teams.
3. Process Optimization & CRM Utilization – Implement and optimize sales processes, leveraging technology and CRM tools to improve visibility and efficiency.
4. Performance Metrics & Reporting – Establish and track key performance indicators (KPIs) to assess sales effectiveness and drive continuous improvement.
5. Market & Competitive Analysis – Monitor industry trends, competitor activities, and customer needs to refine sales strategies and maintain a competitive edge.
Organizational Responsibilities
1. Sales Force Expansion & Talent Acquisition – Lead recruitment and onboarding initiatives to scale the sales team and enter new markets.
2. Compensation & Incentive Planning – Design and implement commission structures and incentive programs that align with revenue goals.
3. Cross-Selling & Account Penetration – Develop and execute strategies to expand product adoption and increase wallet share within existing accounts.
4. Revenue Growth & Strategic Planning – Align sales efforts with company growth targets, ensuring sustainable revenue acceleration.
5. Continuous Improvement & Innovation – Foster a culture of learning and adaptation, driving innovation in sales methodologies and customer engagement strategies.
6. Board Reporting & Strategic Updates – Prepare and present key business insights, performance metrics, and strategic initiatives to the Board of Directors during quarterly meetings.
7. Executive-Level Communication – Provide data-driven recommendations, market trends, and business performance analyses to support board-level decision-making and align sales and product strategies with overall company goals.
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