Trefoil Group

Marketing Account Executive (B2B)

Milwaukee, WI

About the Role

This Account Executive position is a marketing and communications role — not a sales position. The Marketing Account Executive plays an important role in executing integrated marketing communications programs for a business-to-business client base.

This position supports the implementation of marketing initiatives while helping manage project scope, timelines, budgets, client relationships, and overall project success. It’s ideal for a marketing professional who is detail-oriented, proactive, curious, and eager to grow their expertise in both marketing and client industries.

Key Responsibilities

• Execute integrated marketing communications programs for assigned accounts, producing content across multiple channels including public relations, digital, social media, websites, and more
• Ensure quality, consistency, and alignment with audience needs and channel best practices
• Coordinate client marketing initiatives across digital and creative teams, ensuring clarity around goals, scope, timelines, and deliverables
• Participate in all stages of project development, including setup, research, strategy, design, campaign development, and reporting
• Support Account Manager(s) and agency leaders by anticipating account needs and executing assigned responsibilities effectively
• Develop a strong understanding of client brands, industries, and programs to ensure thoughtful, strategic execution
• Utilize project management tools and agency processes to deliver high-quality, error-free work on time and within budget
• Stay current on marketing trends, technologies, and best practices
• Participate in client meetings, prepare recaps, and provide regular status updates
• Contribute to new business efforts as needed

Qualifications

• Bachelor’s degree in Journalism, Marketing, or a related field (or equivalent professional experience)
• 2+ years of related marketing experience
• B2B and/or agency experience strongly preferred
• Strong writing skills with required writing samples
• Demonstrated commitment to client and team success with a proactive, collaborative mindset
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines while maintaining high quality and accuracy
• Ability to work cross-functionally with diverse teams and stakeholders
• Strong verbal, written, and presentation skills, with confidence communicating with team members and leadership
• Active listening skills and the ability to ask thoughtful, clarifying questions
• Professionalism and adaptability in fast-paced environments
• Self-directed, goal-oriented, flexible, and enthusiastic about continuous learning
• Strong relationship-building and collaboration skills
• Intermediate to advanced proficiency in Microsoft Office
• Demonstrated ability to effectively leverage AI and emerging technologies to improve efficiency and performance while maintaining integrity

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer, with or without reasonable accommodation

This role offers an opportunity to grow within a collaborative, client-focused environment while gaining hands-on experience across a wide range of marketing disciplines.

We Make it Easy

Founded in 1901, MRA is a nonprofit employer association that serves more than 4,000 employers, covering more than one million employees.

As one of the largest employer associations in the nation, MRA helps its member organizations thrive by offering the most comprehensive assortment of HR services, information, education, and resources to help build successful workplaces and a powerful workforce.

We partner with these companies working directly with their HR department and leadership to hire their talent. We are a direct line to the company, not an agency recruiter.